After decades of selling sugary sodas, the beverage industry innovated a refreshing change: bottled water. This revolutionary product has made clean drinking water easy to distribute, carry, and enjoy—even in remote areas where clean running water is inaccessible. And, with a range of new water-based beverages becoming popularized, such as flavored and carbonated water, consumers have more ways to stay hydrated than ever before.
Selling beverages sounds easy—but it isn’t. There’s far more to the success of the industry than simply filling bottles. Beverage products source components from around the world. Producing bottled water, for instance, can involve shipping materials and components across multiple continents; the bottle caps may be manufactured in Taiwan, while the paper labels come from New Zealand. A bottled or canned beverage and its packaging may travel around the Pacific Ocean, and then still need to be delivered to distributors and retailers throughout North America, from West Coast to East Coast.
Global supply chains for the bottled water and beverage industry are lengthy and complex. The success of this industry relies on partners to help them lower their Total Cost of Business (TCOB) by increasing the efficiency of their supply chain. iGPS is a knowledgeable logistics solution provider with the experience needed to help your beverage business optimize its supply chain—regardless of how far around the world it extends.