Pet owners tend to be a conscientious demographic. In addition to caring about their own pets’ wellbeing, they are often interested in social and environmental concerns as well. If a pet food brand, manufacturer, or retailer is linked to product recalls or sustainability issues, they take notice. They demand the highest standards of pet food quality and safety, particularly anytime the media becomes infused with stories of Listeria and salmonella outbreaks in pet products.
To garner brand loyalty from this group of choosy consumers, supply chain operators must take painstaking care to ensure products do not become contaminated during their trip to the retail market, and must demonstrate the reliability of their supply chain. Achieve this, and you’ll grow a consumer base that is happy to pay for your premium products.
How can you meet—and exceed—their expectations while keeping an eye on your Total Cost of Business (TCOB)? By leveraging an industry-leading logistics partner like the iGPS plastic pallet pooling system.