Every day, your customers are delighted by rows and rows of beautiful, fresh produce. They take joy in their grocery shopping experience and would never guess how much planning it took to put that produce on the shelves. But you know. And you know how hard it is to satisfy customers while navigating the supply chain’s many inherent challenges.
For produce retailers and manufacturers, it’s a long road to market. Consumers demand high-quality fruits and vegetables at low prices. That means costs must stay low along the supply chain so that savings can be passed on to shoppers. When your business is fresh produce, time is not on your side.