Walmart is the largest retailer in the world, with a higher yearly revenue than Amazon. The chain is one of the biggest customers that any vendor of consumer packaged goods can work with. For smaller vendors, a distribution contract with Walmart is a sign that they’ve become a major brand.
Walmart has considerable power to shape the retail market and the fate of consumer packaged goods and consumer durable manufacturers. That market power allows Walmart to require that vendors adhere to exacting pallet guidelines for incoming shipments. Vendors will want to hew closely to Walmart’s pallet requirements, as the retailer is a make-or-break customer.